Online reviews have supplanted word-of-mouth marketing in a revolutionary way. Every year, more people flock to popular social and review platforms like Yelp, Facebook, and Google to both praise and criticize local businesses.
However, for many companies, keeping up with the constant stream of customer feedback is a major time-suck, and understanding how to respond appropriately is a source of confusion and frustration.
Review response is an integral part of overall reputation management. Responding to online reviews is not only a critical component in building a positive online presence but also in encouraging other consumers to leave their feedback and engage with your business.
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